Have you ever heard of 「brain bread」? Kudo Bread, a bread manufacturer and distributor in Aomori City, Aomori Prefecture, has been selling butter- and chocolate-flavored brain bread since last December and is now available nationwide. What kind of bread is it?
There are many types of 「brain bread」
On the February 6 broadcast of 『Shabekuri 007』 (NTV), Aomori Prefecture-born Ohbayashi, who appeared as a guest, introduced the locally loved 「English toast」, and it seems that the popular product of Kudo Bread, which manufactures and sells it, is 「brain bread」.
In fact, there have been reports of sightings of this product in various places before….
The birthplace of 「brain bread」 was Kanazawa
According to the official website of Kanazawa Flour Milling Co., Ltd. the author of 『Brain Improvement Book – Cerebral Physiological Management Method』 (1960), Mr. Takataro Kigi/real name Takashi Hayashi (passed away on October 31, 1969, aged 72), a cerebral physiologist and professor at Eungijuku University. He made “brain bread” based on his academic theories.
Based on the theory that wheat flour and vitamin B1 improve brain function, in 1960, ten companies from all over Japan formed the 「Brain Bread Federation」 and developed a wheat flour called 「Zunou Flour」. Zuno-bread is made with zuno flour that contains high levels of vitamin B1.
Carbohydrates such as rice and bread are converted into glucose after being taken into the body. Glucose is the energy used for exercise and brain activity, and vitamin B1 is said to be necessary to produce energy from carbohydrates. You can see that the 「Brain Bread League」 made a serious effort to develop 「Zuno Flour」 to make 「Brain Bread」.
There are other types of 「brain bread」 like this…
Stamps, goods, and even curry
In addition, Santokuya Co., Ltd. in Kanazawa City, Ishikawa Prefecture, well-known for its 「Sono Manma OK Curry」 and other products, is apparently going to sell a retort-type 「brain curry」 made from the flour used in 「brain bread」 by the end of February 2023.
Kanazawa Flour Milling Information
| Spot Name | Kanazawa Flour Milling Co. |
| Location | Head office/factory 7-54 Yoneizumi-cho, Kanazawa, Ishikawa, Japan (in front of JR Nishi-Kanazawa Station) |
| Telephone number | 076-241-3141 |
| HP | https://kanazawaseifun.com/ |
