Ayaka Matoba of 『Natsuiro Soft』 becomes Ishikawa Tourism Special Envoy 「Speaking of Kanazawa!」 Prompt appeal

Ayaka Matoba, who is active in local media such as Ishikawa TV, has been appointed as an “Ishikawa Tourism Special Envoy“. She immediately posted a photo on SNS with Kanazawa’s tourist spots in the background, saying, 「I was appointed as Ishikawa Tourism Special Envoy!」 She also made an appeal by reporting that she had been appointed as an “Ishikawa Tourism Special Envoy”.

Ayaka Matoba has also starred in a movie

Ayaka Matoba is a reporter for 『Ishikawa-san Joho LIVE Refresh』 (Ishikawa TV). She is from Kanazawa City, Ishikawa Prefecture, and belongs to Kanazawa-based Del Agency Advance Co.

Perhaps in recognition of her love for her hometown, in 2020 she starred in the movie 『Natsuiro Soft』, a modern remake of the Kanazawa folk tale 「Amekai Yurei」.

What is Ishikawa Tourism Special Envoy?

Ishikawa Prefecture’s website states that in order to broaden the base of Ishikawa’s tourism supporters, the prefecture has commissioned people who can promote the prefecture’s rich tourism resources by word of mouth as 「Ishikawa Tourism Ambassadors」 (hereinafter referred to as “Ambassadors”) to strengthen information transmission mainly in the Tokyo metropolitan area and other areas outside the prefecture.

Various people have reported their activities as Ishikawa Tourism Special Envoys on the Internet, including singer Ayano Kudo, singer/songwriter/TV personality/voice actress Hotate Shiokawa, and TV personality Yuka Miyazaki, who was also appointed.

Incidentally, Ayaka Matoba went to see the 「Kanazawa Hyakumangoku Festival」 last year and tweeted about eating shimaki at an open-air market. I hope she will do her best in PR, as she is also a gourmet.

Information on Hakuchi Higashiyama Store

Hakuichi is well-known for its gold leaf soft serve, which was featured in the movie 『Natsuiro Soft』. The setting was the Hakuichi Higashiyama Store.