The directly-managed store of「Naoeya Genpei」a long-established business founded in 1825 and loved as the number one brand in Hokuriku, has reopened.
The new store includes a machiya café where you can enjoy lunch.
Reference: Naoeya Genpei official website
The new machiya café also offers a fried horse mackerel set meal for lunch!
Reference: Naoeya Genpei official website
The Machiya Café is a café in an adjacent Meiji-era townhouse, opened to offer visitors a taste of local ingredients and new seasonings.
Drinks and sweet white bean jam anmitsu are available.
A fried horse mackerel set meal is offered at lunchtime, so if you are in the area, be sure to visit.
Naoeya Genpei Opening Information
| Store Name | Naoeya Genpei |
| Address | 1-53 Ono-cho, Kanazawa City, Ishikawa Prefecture |
| Phone number | 076-268-1113 |
| Opening date | September 1, 2023 (Friday) |
| Opening hours | Please inquire from the official website. |
| Official website | https://www.naogen.co.jp/storenews/1493/ |
●There are many places in Kanazawa where you can have tea or lunch while enjoying the scenery of machiya houses. An old private house bar in Higashi Chaya-gai has opened「cafe sui-ren」. It can be enjoyed not only at night but also during the daytime.
●If you want to enjoy Japanese cuisine in an elegant townhouse,「Owari-cho Yuu」is recommended. You can enjoy authentic Michelin-listed cuisine at this hideaway-style restaurant.
