「ROUTINE RECORDS」 is on display at the 21st Century Museum of Contemporary Art, Kanazawa from October last year until March 21, 2023. It is an attempt to mix music with the routine “sounds” of the daily lives of people with intellectual disabilities.
A talk event will be held at 21st Century Museum of Contemporary Art, Kanazawa, featuring 「Herald Bonnie」, an experimental welfare unit that has been working on this project.
Response to 「ROUTINE RECORDS」 exhibition
Various media paid attention to the 「lab.5 ROUTINE RECORDS」 exhibition, and the 『Masaru Kano｜LIFULL PR』 account introduced the exhibition by saying, 「I enjoyed the exhibition by Herald Bonnie. Kan Sano’s song 『P Mamama』 was also very cool」.
According to Ms. Shizuka Ono of Herald Bonnie’s marketing communication department, 「People were lining up in front of the headphones early in the New Year」, and visitors listened intently and commented, 「That’s interesting」
What is the Welfare Experimental Unit 「Herald Bonnie」?
Twin brothers Fumito and Takaya Matsuda started this company to brand artworks created by people with intellectual disabilities as valuable 「products」.The company aims to create a new culture based on welfare by delivering 「different colors」 to society in various forms.
The company’s motivation for starting a licensing business with artists with disabilities came from Shota’s older brother, who is four years older than him and has severe intellectual disabilities.They named the company 「Herald Bonnie」, a mysterious word that Shota has been writing in his notebook since he was a child.
↓For more information, please check out the 『News Station』 video available on YouTube 「ANNnewsCH」.
Talk Event Details
| Event name | lab.5 ROUTINE RECORDS related event 「Guest Talk」 |
| Date | January 15, 2023 (Sun) 14:00-15:00 *Doors open at 13:50 |
| Venue | 21st Century Museum of Contemporary Art, Kanazawa Lecture Hall |
| Address | 1-2-1 Hirosaka, Kanazawa, Ishikawa, Japan |
| Phone | 076-220-2800 (21st Century Museum of Contemporary Art, Kanazawa) |
| For more information, please visit the official website | Heral Bonnie https://www.heralbony.jp/news/-news-routine-records-1001-open-0 |
☆Kanazawa Information
