{"id":7727,"date":"2023-04-26T08:00:00","date_gmt":"2023-04-25T23:00:00","guid":{"rendered":"http:\/\/kanazawa.local-now.jp\/en\/?p=7727"},"modified":"2023-08-18T13:54:22","modified_gmt":"2023-08-18T04:54:22","slug":"%e3%81%86%e3%81%aa%e3%81%8e%e3%81%ae%e8%87%aa%e8%b2%a9%e6%a9%9f%e3%81%8c%e9%87%91%e6%b2%a2%e5%b8%82%e5%86%85%e3%81%ab%e7%99%bb%e5%a0%b4%ef%bc%81%ef%bc%9f%e3%80%8c%e3%81%86%e3%81%aa%e8%92%b2%e3%81%a1","status":"publish","type":"post","link":"https:\/\/kanazawa.local-now.jp\/en\/7727","title":{"rendered":"Eel vending machine appears in Kanazawa City!? Is \u300cUnakabachan\u300d a fish paste? \u3010Kanazawa Opening\u3011"},"content":{"rendered":"\n
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Citation: PR Times<\/a><\/p>\n\n\n\n

April 25 is the day of the Spring Ox Festival.<\/p>\n\n\n\n

Ox days in Doyou were not only in summer.<\/p>\n\n\n\n

In anticipation of this day, Sugiyo Corporation, the creator of crab cakes, has decided to install vending machines in Kanazawa City for \u300cUnakabachan\u300d, a kabayaki-style fish paste made of eel.<\/mark><\/p>\n\n\n\n

In terms of color, luster, and shape, it looks just like real eel kabayaki from any angle\u2026.<\/p>\n\n\n\n

Moreover, it even comes with a sauce to dip the kabayaki in.<\/p>\n\n\n\n

What is this \u300cUnakabachan\u300d?\u3000Why did it appear in vending machines in Kanazawa City?<\/strong><\/p>\n\n\n\n

Filled with questions, the author decided to investigate immediately.<\/p>\n\n\n\n

\u300cUnaKabachan\u300d is a masterpiece of crab cakes produced by Sugiyo, the company famous for its crab cakes.<\/h2>\n\n\n\n
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Reference: Sugiyo Corporation official website<\/p>\n\n\n\n

\u300cUnakabachan\u300d is a fish paste product of Sugiyo Corporation, which was the first in the industry to produce crab cakes and chikuwa.<\/strong><\/p>\n\n\n\n

Made to look just like the real thing, and placed next to real eels, it is truly a work of art.<\/p>\n\n\n\n

\u300cSugiyo Co.\u300d, Ltd. is a long-established company that has been engaged in the fishing industry as a netmoto since the reign of the Kaga Clan, and has a long history.<\/p>\n\n\n\n

Such a traditional, long-established company was inspired to create \u300cUnakabachan\u300d using cutting-edge technology because of a desire to revitalize the industry once again amid declining sales of fish paste products and to protect eel resources, which are continuing to decline.<\/p>\n\n\n\n

The \u300cUnakabachan\u300d is a faithful reproduction of a real eel, with the stringiness of the surface and the black part of the skin. It was so realistic that one was tempted to ask, “Is this the real thing?<\/strong><\/p>\n\n\n\n

To reproduce the slippery texture of the skin, they use konjac jelly to recreate it.<\/mark><\/p>\n\n\n\n

\u300cUnakabachan\u300d is filled with the efforts and ideas of such companies.<\/p>\n\n\n\n

Even the reviews are like real eels in both texture and taste! Delicious! It has a good reputation.<\/p>\n\n\n\n

Why did the \u300cUnakabachan\u300d, which surprised everyone by looking like the real thing, end up in a vending machine?<\/h2>\n\n\n\n
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Citation: PR Times<\/a><\/p>\n\n\n\n

\u300cUnakabachan\u300d, though, has a texture and taste as good as real eel kabayaki,<\/p>\n\n\n\n

Suddenly they are appearing as vending machines in the streets of Kanazawa City.<\/p>\n\n\n\n

The story goes that the product was not well known and spent eight years on the fringes of the industry.<\/p>\n\n\n\n

The people concerned were impatiently saying, \u300cYou can tell how well it’s done by just eating it\u300d.<\/p>\n\n\n\n

What a waste.<\/p>\n\n\n\n

In order to make many people aware of the product, they decided to install vending machines in Owari-cho, near Kenrokuen Garden, in the center of Kanazawa City, as a trial project.<\/mark><\/p>\n\n\n\n

Vending machine sells 6 kinds of products including \u300cUnakabachan\u300d.<\/h2>\n\n\n\n
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Citation: PR Times<\/a><\/p>\n\n\n\n

The vending machine will sell six different products, including Unakabachan\u300d wappa rice and \u300cAroma Box\u300d takikomi-gohan.<\/p>\n\n\n\n

Products for sale:
Unakabachan Wappa rice (600 yen)
Aroma box cooked rice (600 yen)
Adult crab cakes (with Kanisugui~yo\u2026) (600 yen) (600 yen)

<\/mark>Form of sales:<\/mark><\/strong> Frozen
<\/mark>How to eat:<\/mark><\/strong> Heat in a microwave oven
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The vending machine itself is an austere brown color, inspired by the image of “eels”.<\/p>\n\n\n\n

The color was chosen to match the chic streetscape of Kanazawa.<\/p>\n\n\n\n

It will be interesting to see if the vending machine will become a new topic of conversation in Kanazawa.<\/p>\n\n\n\n

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\u5f15\u7528\uff1aPR\u30bf\u30a4\u30e0\u30b9<\/p>\n\n\n\n

Information on the installation of \u300cUnakabachan\u300d vending machines<\/h2>\n\n\n\n
Store Name<\/td>Unakabachan Vending Machine<\/td><\/tr>
Address<\/td>1-6-20 Owari-cho, Kanazawa-shi, Ishikawa 920-0902<\/td><\/tr>
Start of sales<\/td>Monday, March 27, 2023<\/td><\/tr>
Number of units installed<\/td>1<\/td><\/tr>
Related website<\/td>https:\/\/www.sugiyo.co.jp\/<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n